Refers to your selling account’s compliance with performance targets and required policies for selling on Amazon.
Refers to the amount of money spent on advertising per dollar of revenue made. Also refers to the ratio of ad spend vs. target sales. The formula is ACoS = Total Ad Spend/Total Sales
Refer to when an ad is fetched from the source and is therefore countable. Each fetch (not necessarily click) is considered as one impression.
Contain high-level information regarding an ad campaign, such as advertisers or buyers involved, and the people responsible for the ad campaign.
Refers to the sale of ad space on different platforms – such as TV, internet, and print media – to various businesses for the promotion of their products and services.
The amount of money spent on ad campaigns. Can be measured through actual spending are on ad placements, costs for ad agency fees, personnel, and the like.
A form of advertising targeted directly toward an audience with a specific set of traits. The target audience usually depends on the product that the advertiser is promoting.
A ten-digit code that identifies products on the platform. Each ASIN is alphanumeric and is unique to each product created within the Amazon catalog.
The BB is the white box located on the right-hand side of your Amazon product detail page; it’s where customers can add items to their cart for purchasing.
A feature on Amazon Seller Central; contains helpful insights for Brand Owners regarding their products and marketing and ad activities.
A program that identifies brand owners and helps them protect their intellectual property rights as well as all product content available on Amazon.
A free feature on Amazon that allows vendors/sellers to create a branded online store on the platform where they can showcase their products and highlight their branding.
The rate at which counterfeit complaints are made; Counterfeit complaints are issued against brands that may be selling counterfeits.
Child products related to a parent listing may vary in shape, color, or size.
Refers to the costs of producing goods being sold by a company, including the cost of materials and labor. Distribution and sales force costs are excluded.
An ad campaign pricing model where you are paying for each click made on your ads. Also known as ‘pay per click’, or PPC.
Also known as ‘cost per order’ or CPO, it’s used to calculate the average cost spent on marketing per sale.
The ratio of users clicking on a link to the total number of users viewing a page, ad, or email.
The many investigations and processes an acquiring firm does before buying out a company. Likely to include detailed analysis and auditing of the business, its assets, and overall performance.
Refers to stock available across all marketplaces through an inventory pool.
Numbers are used to identify each product being sold on Amazon. Can be found on a product’s cover or packaging.
The total cost needed to manufacture and ship a product to an end-user.
Refers to free content, gifts, and services that a person receives upon willingly sharing their contact details (i.e. email, phone, or location).
Amazon Marketplace; an e-commerce platform operated by Amazon that allows third-party sellers to sell products (new or used) at a fixed price.
A restriction is implemented by a manufacturer (or Amazon) regarding the advertised price of products.
Fulfills orders at the same rate as FBA; Amazon handles storing, packing, and shipping products sold on various online platforms.
Sourcing products via arbitrage and reselling them on Amazon.
A rating of the seller’s performance concerning customer service.
The parent listing is used to establish relationships with child products. This allows sellers to group product variations on a single page for customer convenience.
An ad model wherein advertisers pay Amazon each time a user clicks on their ad.
The unit cost of an item that was purchased minus its standard cost, multiplied by the number of units purchased.
Refers to finding a product that has a high number of sales and a low number of reviews, purchasing such a product, and labeling or rebranding that product.
An ad model from Amazon that allows sellers to show their ads to consumers who have used search keywords related to your product, viewed your product or a similar one, or have purchased from you in the past.
A once every quarter meeting with stakeholders to discuss strategies, trends, and ROI.
Buying usually discounted products from retail outlets at a low price, and then flipping them for a profit on a digital marketplace such as Amazon. This is one of the oldest digital merchant strategies in the book.
Revenue earned from your business for each dollar spent on advertising.
The ratio between net income and investment. A high return on investment means that the gains outweigh the cost.
A metric on Amazon explaining the relationship between products in one category based on sales performance.
A product or service identification code used by a store; often a barcode that can be read by a machine to keep track of inventory.
A form of payment within earnout clauses, where priority is given to maintaining and exceeding the yearly performance targets of a sold business.
Generally, this takes up 10-20% of the sales price and requires the buyer to exceed the previous 12 months of sales in the 12 months following the business acquisition.
Now it is your turn – do you have a question for the Benitago team? Or maybe you want to start a conversation with like-minded individuals? Feel free to share your thoughts in the comment section below!