Amazon Prime Day 2022: 5 Tips to Crush The Competition

Amazon Prime Day 2022: 5 Tips to Crush The Competition

Amazon Prime Day is one of the most exciting days for both buyers and sellers. People consider it to be the second-largest shopping event, right after Black Friday.

Millions of customers around the world are waiting to complete their biggest shopping list and get the best deal possible. But let’s not forget about the sellers! Amazon Prime Day is an amazing opportunity for them as well. They can sell more inventory, promote their brand, make extra profit, and test their marketing and branding efforts. 

However, Amazon Prime Day won’t be a success for your business if you don’t go through the proper preparation process. 

So, the question is: How to prepare for Prime Day 2022? And how can you get the most out of it?

Make sure to start all your preparation at least three months before the official date. This way, you will have plenty of time to meet any eventuality. We’ve prepared a list of Amazon Prime day tips and tricks to help you stay focused and on track. Learn how you can crush the competition and increase your Prime Day profit. 

Table of сontents:

Prime day statistics

Amazon Prime Day is an annual event of deals, discounts, and sales made for Amazon Prime members. The first Amazon Prime Day was organized back in 2015 as a one-day sale. Nobody expected that it would blow up to become a major shopping event that lasts for several days.

Let’s check out the statistics to understand how this day has become a historic mega sale:

  • 2015 – Amazon sold around 34.4 million products
  • 2016 – Global sales increased by 60%, compared to 2015
  • 2017 – 50% higher sales than previous year. Prime Day was expanded to 30 hours
  • 2018 – Over $100 million products were sold within 36 hours
  • 2019 – Prime Day lasted for two days. Third-party sellers generated around $2 billion
  • 2020 – Sales from 19 countries made over $3.5 billion
  • 2021 – Customers purchased around 250 million items

How to get ready for the big day?

Believe us, it’s harder than it looks. But if you start on time and use the following advice as guidance, you will end the event as a winner!

Here are 5 ways how to make the most out of it:

1. Check the Inventory

Before doing anything else, check your inventory and plan your sales on time. If you think that your current amount of inventory is not enough, order a new shipment in time. Bear in mind that Amazon has very strict dates for when shipments can arrive. If you miss that deadline, it will be very difficult to organize the rest of your sales. Also, keep in mind the recent Amazon restocks limits. If needed, hire a 3PL service, or reach out to Amazon to review your limitations. 

2. Rethink your marketing strategy

Investing in proper marketing is always a smart thing to do. Prime Day is the ideal time to promote your products. Many consumers already have your products on their wish lists – so all you need to do is target the customers who already want to buy from you. 

Promote your future sales everywhere you can. Your social media, your website, and your email list are the places where you should start from. Give customers a heads up that you are planning an awesome deal for them, and send a reminder a couple of days before Prime Day. But be careful not to be so pushy that your marketing revolves only around the Prime Day deal.

Collaborating with another brand is a great way for increasing your sales. Just like a burger and a coke make the perfect combination, you just need to ensure your product is compatible with the other brand. Reach out to other sellers and ask them if they would be interested in bundling and mutually promoting the deal. This will help you reach a new audience and offer your existing customers more diversity.

A crucial part of your marketing strategy is your target audience and social media ads. To advertise successfully, you need to know your keywords and bid on those terms. Don’t bid on big keywords like ‘Prime Day’ or ‘Amazon Sales’ – you won’t see the results you want. You could also consider hiring a professional to set up campaigns and show you how to run them.

3. Set up great discounts

Prime Day is all about great deals. Make sure you prepare discounts that are tailored to your target audience. Note that there are some things you should avoid, though. Increasing your prices before Prime Day to show bigger discounts on the day is a big no-no. Consumers do their research as well, and they will notice what you’ve done. This can lead to a bad reputation within the community, as well as decreased sales.

When planning your discount strategy, make sure you focus on the following options:

  • Spotlight & Lightning Deals: These flash deals are only shown for a limited period. You can set aside a small portion of your inventory to sell.
  • Coupons: These are the best means to offer a saving to customers. You can offer between 10-50% off, and this will show up as a small orange tag under the price.
  • Standard Prime Deals & Offers: These are the usual discounts available for the entire duration of Prime Day.

4. Reach out to affiliate websites

This will help you utilize affiliate websites that already feature your product. 

A Google search will reveal all the websites and their contact information. Send them a quick message informing them about the sale options, and request that they mention the discount on their page or newsletter. You can even offer to sponsor a guest post or part of a blog post that mentions your product. 

This is a mutual win-win situation – most of these websites are likely to agree to your suggestions, as the more products they sell, the bigger their commission from Amazon.

5. Optimize your listings

The most important thing you should do to prepare for Prime Day is to optimize your listings. 

Start by checking your images. Are they good quality? Do they show the product in real-life situations, or are represented in a way that makes them the most appealing to customers? Make sure to check out the descriptions and highlights. Ensure that all specifications, sizes, and other options are listed clearly.

The last thing you should do is make sure your listing contains all related keywords and ranks for them as well. 

You can also set up Amazon Live streams. This way, you’ll showcase your products directly to potential buyers and drive more traffic to your store.

Key takeaway

Consumers are already excited about Amazon Prime Day, and you should be too! Make the most out of it by preparing your business on time, and using all opportunities available to you.

And if you feel like this is all too much and you would rather take a step back, you can always look out for other options. Opt-in for a free evaluation of your Amazon business, and learn how it can change your future.

Now it is your turn – do you have a question for the Benitago team? Or maybe you want to start a conversation with like-minded individuals? Feel free to share your thoughts in the comment section below!

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