10 Amazon FBA Tips To Increase Brand Value

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Your brand is your signature – if you’re like us, you constantly think about creative Amazon FBA tips to make your product, your brand, and your listings stand out.

While preparing your brand for sale, it’s important to consider the ways to increase the value of your Amazon FBA brand.

We’ve discussed it with our partners, and have come up with the top 10 tried-and-tested ways to improve your brand’s value. Our Amazon FBA tips are based on years of experience combined with constant learning and staying on top of all news and updates.

Table of сontents:

Establish a connection with suppliers

A reliable supplier is essential to your business. It’s crucial to establish a long-lasting relationship because your supply chain needs to run perfectly – without delays or cancellations. If you have multiple suppliers, try to find one that can fulfill most, or all of your product needs, and obtain an exclusive contract with them.

In case that’s not possible, try to reduce the number of suppliers as much as possible. Dealing with one or two parties is always easier than dealing with many different people – less potential for things going wrong. If you sell internationally, try to get suppliers in different countries so you shorten the journey and simplify the process.

Always invest in good relationships with your suppliers – be on time with your orders, communicate all concerns and thank them when they do a good job.

Your suppliers will be a key figure when you exit your Amazon FBA because are the foundation of your business and the Amazon FBA aggregators aren’t interested in wasting time to search for new suppliers.

Diversify your product portfolio

Ensure your product portfolio enhances your success rather than slowing it down. If you only sell one product, it might be time to expand your business by launching some more products in the same niche. But if your portfolio has products that only have one high season, think about filling the gap with products to sell in the low season, to ensure year-round profits.

Provided that your portfolio contains products that aren’t selling well –  maybe it’s time to drop them and get rid of the stock. With the new Amazon restocks limits, you have to be very careful about how much inventory you send to Amazon fulfillment centers & how you manage it.

Build a social media presence

Building an online presence outside of Amazon will benefit your brand, and have the bonus of providing a backup plan in case things go south with Amazon. Or if your listings get suspended on Amazon, you can continue selling through your website, Etsy shop, or Shopify until things are resolved and you can easily communicate with your customers.

A social media presence also helps with your authority in your niche, marketing efforts, advertisements, and audience expansion.

Build your website

It’s never been easier to find a developer who will create a beautiful website, along with a content manager to come up with a clever marketing strategy. Investing in a good website will pay dividends, just like investing in your social media presence.

On top of this, you can apply for an Amazon affiliate and collect a percentage from the sales you redirect from your website to Amazon. Your website will be the face of your brand, so you can create it however you like.

Focus on one niche

Does your portfolio contain multiple products in a few different niches, none of which are performing well?

If so, the time has come to choose one niche and stick to it. Focusing on one niche will help you establish a strong presence in the community, target PPC campaigns easier, and your website will be cleaner and easier to navigate.

The best thing to do with the other niches would be to drop them, allowing you to focus on just one. However, if you can’t, or don’t want to drop them, the next best option is to separate them. Hire managers to oversee the entire process, and create separate social media channels and websites.

Simplify process

We understand that you want to be involved in every step of the process in your business. When selling a business, the buyer won’t be thrilled to do all the tasks you’re currently performing. Therefore, the best thing to do is to outsource and simplify the process.

Start by reviewing your process and everything that goes into it. Are there any unnecessary steps that are slowing down or complicating the process? If there are, work on removing them and make the entire operation as smooth as possible.

Another thing you can do to simplify the process is to hire managers and freelancers and train them to know every detail of successfully running the business. When negotiating your exit with an Amazon FBA buyer you can show them that the business can run on its own without you being involved in it. This will be a great plus when negotiating your final price.

Get better reviews

Your reviews will make or break your business – but getting constant reviews can seem impossible these days. One way to solve this issue is to send an automatic review request to the buyer after purchase, which can be done either through Amazon Seller Central or through a variety of different apps. Whichever way you choose to do it, reviews will bring you a lot of advantages when negotiating with buyers.

Join Amazon Brand Registry

Joining Amazon Brand Registry is one of the steps you need to take if you’re selling your own branded products. This program allows you to register your brand as a trademark, and enjoy all the advantages and benefits this program offers.

The program will also provide you with software that helps protect your brand from copycats and fake sellers, giving you ownership of the much-desired buy box.

All of this demonstrates you have greater control of your listing – buyers love having unique brands and unique products that own their story.

Start selling internationally

Expanding your business internationally might seem like a daunting task, but it can be quite the opposite. These days, Amazon has guidelines on every marketplace and what the steps are to become part of the international community. Amazon also has a forum where you can read experiences and share your concerns.

Selling internationally is a huge bonus for the buyer, as they won’t be limited to one marketplace, and can improve the business as much as they can. Additionally, it will increase your payout & earnings.

Improve Amazon Seller Rank

The last but not least important Amazon FBA tip would be to improve your Amazon Seller Rank. 

A buyer will look into your Amazon Seller Rank to give them an understanding of how you’ve been operating your business. If the score is low, it can seem like you haven’t put a lot of thought into your business, and this can have a negative impact. But if the ranking is high, this will show the buyer the amount of thought you’ve put into every detail, giving them the confidence they won’t have lots of small tasks to deal with.

Our 10 Amazon FBA tips are guaranteed to bring you success in the long run, and better standing when you sell your Amazon FBA. 

Contact us to find out the value of your brand today and discuss what you can do to improve your standing!

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