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Your Guide To Amazon Automation: Making Your Amazon FBA Business More Attractive To Buyers

Selling Your Amazon Business

Posted on November 13, 2021
by Benedict Dohmen

Amazon automation is a controversial topic that some Amazon FBA business sellers are divided on – some people love it while others hate it.

Fortunately, we’re here to clear things up. With this guide, you will learn about the advantages of automation and how it can increase the value of your business and bring in a better closing deal.

You’ll also explore some common mistakes that sellers make when they automate, how to avoid them, and some practical tips on getting started with Amazon business automation so you can attract high-ticket buyers when it’s time to sell.

What is Amazon FBA automation?

Amazon automation utilizes third-party applications or the internal Amazon FBA program to delegate repetitive tasks.

This frees up your time, allowing you to focus on the more important aspects of your business. Instead of being tied to your computer, you can use that time to do things like run a Facebook ad campaign to target a niche audience.

The possibilities are limitless. Will you use it all? Perhaps not. However, the flexibility is there if you choose to use it – with the right program, that is.

Not sure how Amazon Automation will increase the value of your business? Here are a few resources to help you:

What are the benefits of an Amazon automation investment?

The benefits of Amazon automation are quite clear, but you can’t put a price on your time or productivity. That’s why it’s important to be smart about using your time efficiently.

Automation also helps you free up your time to focus on the bigger picture of your business, which is important when it comes to selling your Amazon business. Here are some of its key benefits:

Time Freedom

With automation, you can manage inventory and customers without having to spend all day online.

Less Frustration And Hassle

By focusing your time on what you need to do to grow your business and by delegating other tasks, you can make the process more streamlined, potentially reduce stress in certain areas, and increase the value of your Amazon FBA business.

Improve Customer Satisfaction Ratings

It helps ensure that your business is more streamlined for the most important aspect – communicating with your customers.

How to automate your Amazon FBA business

While it may seem simple enough to automate your Amazon FBA business, it’s not always easy to get started. There are a lot of third-party applications, but some are better than others.

Not only that, but you need to be prepared for how you want to manage your inventory and keep track of everything else. If you’re just using the default program settings provided by Amazon, then it will likely get overwhelming.

Here are some of the tasks you can automate:

1. Optimizing your listings

Uploading and making sure your photos, product descriptions, and listing information are both accurate and attractive to buyers is difficult – especially if you’re not an experienced Amazon SEO or copywriting expert.

To get this done, it’s important to hire professionals to do it for you. You can hire freelancers to take professional product photos, optimize listings, and create high-quality content that will improve your visibility and sales on the platform.

Automating these tasks will save you a lot of time and effort. Plus, your listings will be more appealing and you’ll be able to draw more attention and traffic to your products.

Automation can be used to:

Upload product images
Optimize listing information
Drive content marketing
Conduct keyword research
Upload products
Manage inventory levels

2. Managing Amazon PPC

Despite how important ads are, not everyone wants to deal with everything else that comes with it. Amazon PPC software helps automate this process for you by managing bid amounts and optimizing your funds.

This minimizes losses and guarantees that you get the most value for your money.

Automation can help with:

Managing campaigns
Automating bids and budgets
Finding the right keywords and improving bids and budgets
Cutting your losses by minimizing refunds since you’ll know exactly how much to spend per campaign

3. Managing your inventory

There are tons of inventory management applications on the market. These service providers make sure that you’re always on top of your stock-keeping. While Amazon FBA does a good job of fulfilling your orders for you, it’s still important to make sure you don’t have too much or too little stock at their warehouse.

A good inventory management software will help you make sure that your search rank increases, you become eligible for the buy box, and that you don’t miss out on potential sales.

Confused by the recent Amazon restocks limits? Our article helps you navigate easily and always stay in stock

Amazon FBA Restock Limits and What To Do Next

4. Accounting and bookkeeping

Keeping track of every penny that comes and goes from your business is essential in making sure that it succeeds. It also means it’ll be easier for you to show your potential Amazon FBA buyer the financial benefits of your business.

Not only that, hiring someone or a program to do this for you will make sure that minimal mistakes are made. In the end, it’s not only more efficient, but it’s also more cost-effective since you know exactly where your money is being spent.

5. Automate your payouts

Making sure that your cash flows seamlessly is important, so don’t rely on Amazon’s payout system. Since Amazon has to pay fees and overhead costs, it takes a bit longer than you want for your funds to be deposited in your bank account.

If you’re using Amazon Payouts, then you need to request a payout that includes the fees that Amazon has to pay. You can then transfer these earnings into your Amazon FBA business bank account and use them for whatever purpose necessary.

This usually takes several days, which means your money cannot be used for other ventures. To avoid this, you can use a self-service payer, which allows you to request payments and transfer them automatically to your bank account.

The Amazon automation scam: is It true?

Is Amazon automation a scam? You may have seen advertisements that warn that you can’t automate your business on Amazon if you’re selling physical products. Is that true?

The answer is no, of course, it isn’t!

To begin with, Amazon has made sure that they provide the tools to automate the process of selling on Amazon. They’ve also made sure it’s something that most sellers can do easily and without too many complications. It’s up to you to find the right program. That said, if you find that Amazon’s offerings aren’t enough, you can always look for a third-party provider.

In our opinion, you shouldn’t rely on an all-in-one solution. Often, these programs come with a ton of problems and you won’t get the most bang for your buck.

The reason we say this is because it’s always a better choice to stick to a provider that spends their time focused on developing a certain offer. Otherwise, you may not get the most up-to-date and advanced software available for maintaining your inventory, managing PPCs, and more.

By working with a trusted company and focusing on certain aspects of your business, you can make sure that you get better results and more for your money.

How does automating your Amazon FBA business attract sellers?

It’s definitely true that an automated Amazon FBA business attracts Amazon acquirers and Amazon aggregators like Benitago more quickly.

There are many reasons why Amazon buyers are more eager to get their hands on an automated business. For example, it saves them a lot of time. Without an automated process, they’d have to approve products individually and that takes a lot of effort and wastes resources.

Another reason is that it’s more cost-effective. In the case of many sellers, they don’t have the time or resources to keep track of their inventory and sales figures. They also may not know how to market their products and services.

Finally, an automated business is more professional-looking. This means you’re able to attract buyers at a much higher rate, as well as provide a more professional business image. And it’s not only the buyers who will notice this increased professionalism but their potential customers in the future will as well.

It’s not that Amazon doesn’t want to or can’t help you automate your business, it’s that it’s up to you to do the legwork and find the best tools on the market. It’ll take a bit of time and effort, but in the end, you’ll gain a ton in return.

Key takeaway

It’s clear that Amazon automation is an important part of your business. However, keep in mind that, while the system may work for you, you should never get rid of human interaction. The goal of an automated Amazon FBA business is to make sure that you take care of the smaller details behind the scenes so you can focus on growing your business.

As such, automation can help you reduce unnecessary expenses and increase your profits. This is the best thing you can do if you’re trying to make a profit. Furthermore, it boosts your business’s profitability once you decide to list it for sale.

If you want to know the current value of your Amazon FBA business Contact Us to receive a free valuation!

Now it is your turn – do you have a question for the Benitago team? Or maybe you want to start a conversation with like-minded individuals? Feel free to share your thoughts in the comment section below!